Redirects
Send visitors from an old address to the right page, including whole groups of addresses.
On this page
A redirect automatically sends someone visiting an old address to a new one. Use it when you move or rename a page, so links in emails, bookmarks and search results still lead somewhere useful.
Add a redirectLink to this section
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Open Redirects and choose Create new Redirect.
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In From URL, enter the old path, starting with
/, such as/old-contact. Use the part after your website's name. -
Under To URL Type, choose Internal Link to select a page, or Custom URL to enter an address in Custom URL. For a move within your site, an address such as
/contactis enough. -
Choose Redirect Type. 308 - Permanent Redirect is for a lasting move. 307 - Temporary Redirect is for a destination that will change back.
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Open Advanced settings and review Preserve query string if available. This keeps extra information after a question mark, such as a campaign name, when someone follows the old link. Ask your agency to check it if campaign tracking depends on it.
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Select Save. Visit the old address in a separate tab and check where you land.
Move a whole group of addressesLink to this section
An asterisk * means "take the matching part of this address with you". You do not need a separate wildcard switch.
| From URL | Destination | Result |
|---|---|---|
/old-blog/* | /blog/* | /old-blog/news becomes /blog/news. |
/old-blog/* | /blog/* | /old-blog/2026/news becomes /blog/2026/news. |
/old-blog/* | An Internal Link to the blog page | Every matching address goes to that one page. |
A * at the end includes everything after it, including further slashes. A * in the middle, as in /shop/*/reviews, matches one part only. For rules with several asterisks, ask your agency to check the pattern and destination.
Avoid loopsLink to this section
The old and new addresses must be different. Do not make one redirect send to an address that redirects straight back. Where possible, send the old address directly to the final destination.
Check afterwardsLink to this section
Test the old address, the final page, and a few different addresses for a wildcard rule. Check both a short path and a path with another slash. Make sure the final destination exists and is published.